Sun sets for Tabcorp

[Dumyat]

An email arrived July 19

"As of today, Thursday 19th July 2018, Tabcorp UK Ltd will cease providing gambling services on behalf of The Sun and Sun Bets will be closing.
Your funds are – and will remain – safe. Please log in to your account here and withdraw any funds as soon as possible."

i requested the withdrawal and the cash came back immediately. All very efficient so why is the OZ firm departing from their tie-up with the Sun newspaper.

Good article here explains all ; http://www.sportismadeforbetting.com/2018/07/tabcorp-pull-pin-on-lemon-called-sunbets.html

"In this week's least surprising news in the wagering industry, Tabcorp have decided to stop the haemorrhaging and get out of the lemon that is SunBets. For a firm to willingly pay around £40m to get out a deal, it must have an absolute shocker.

Let's examine a few of the reasons why:

1 - joint ventures between media companies and betting firms NEVER work.

Both sides think it's a licence to print money, and the deals are usually handled by people with limited knowledge of how the other business operates. In my time at Betfair, the powers at be signed two of these deals, with MSN and Yahoo. Does anyone remember those wonderful partnerships? Those from the betting firm think every reader of the site will sign up and spend lots of money, while those from the media operation are just as gullible, thinking their readers just want to piss money away with any new brand they point them at. Unrealistic expectations puts stars in the eyes on both sides and the contract becomes a disaster.

2 - The Sun is a toxic brand

It might work well with the white van man brigade (who probably prefer to do business in cash) but to many others, including anyone who supports one of England's most prestigious football clubs, they won't touch it with a barge pole. Losing a big chunk of your available market before you start isn't ideal........"

 

[Sir Puntalot]

Yeah, already been discussed here 

It is a toxic brand, nobody can argue that. Sun Racing allegedly coming next, they don't learn...