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Racing Ahead - Audio.


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Horse Racing fans may find this 30 minute BBC iplayer broadcast interesting... http://www.bbc.co.uk/iplayer/episode/b00r7ps3/Racing_Ahead/ Horse racing is trying to revolutionise its public image, restore television audiences and attract a new generation of punters. But does anyone fancy its chances? Chris Ledgard investigates. Twenty years ago, betting shops were dominated by horse racing. Now, bookmakers say, the sport accounts for less than half of their business. Racing faces a challenging future and has set up a group called Racing For Change to develop a new image. The program was broadcast on BBC Radio 4, 11:00am Friday 12th March 2010. The broadcast is available to listen to until 11:32am Friday 19th March 2010

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