Trouble In Paradise

[Burnley Joe]

Trouble in Paradise Paradise isn't always what it's cranked up to be. Sportingbet PLC, the parent company of Paradise Poker, announced late last week that it would no longer have stand-alone status and players would be rolled over to a new Paradise Poker skin on Boss Media AB's International Poker Network. "Sportingbet will retain the Paradise poker brand and migrate all Paradise players to Boss in due course," said a statement from the company which now faces writing off the existing software, estimated to be worth over £55 million, or $107 million. Paradise, which formed part of the first wave of online poker rooms, was also one of those that suffered heavily when the Unlawful Internet Gambling Enforcement Act was introduced last year. It saw Paradise lose three fourths of its site traffic. Whilst player numbers to the site have levelled off the Sportingbet network skin is providing 60 per cent higher revenue on a per player basis than those still on Paradise, hence the closure. Sportingbet's Group Chief Executive, Andrew McIver, said: "This deal combines all our poker players in one destination, maximizing liquidity whilst reducing the complexity of running two separate poker operations. The addition of the Paradise Poker players to the Boss poker network will make the Boss network one of the largest in Europe."

[swampster]

Re: Trouble In Paradise wheres that story from Joe ?