Unibet to leave Microgaming

[teaulc]

Online gambling company Unibet announced yesterday that it will be leaving the Microgaming Poker Network in a bid to launch its own standalone network by the New Year, as they feel being part of the larger poker network is no longer a sustainable option for their brand. The decision to move may have been influenced by a recent earnings report that highlighted gross revenue falling by 26% in comparison to last year - but more likely an overall industry trend that’s seen the smaller sites move their focus toward catering to the needs of recreational players. “In a way, our goal is to bring the fun back to poker by creating software with a clear focus on the casual player”, said Daniel Eskola, Head of Gaming at Unibet. This project is a combination of everything we believe is important in completing a fun poker experience.” Swedish listed Unibet are set to invest €1.25m in the project in a partnership with Estonian based software developers Relax Gaming, who also helped Unibet in the past with their fast-fold format. However, a strong relationship with Microgaming should persist, as Unibet are set to continue providing the network’s Quickfire games for its online casino.

[CowsOnTilt]

Re: Unibet to leave Microgaming Will be interesting to see a site attempt it's own standalone network.